The End of Snacks

In our last post we showed some details of the product development process for our healthy and locally sourced “snack pack” that moms and kids would both enjoy.

While Product development is fun, we quickly realized that it can take a really long time, especially without food product experience or one of “grandma’s secret recipes.” Also, we learned that artisanal food product production is generally mechanized and outsourced once a product reaches scale to avoid expensive facility build-outs. This was very unattractive to us because of our social mission of employing large numbers of people coming home from prison.  

Even though we strongly believe there is a need for healthier snacks in the market, we decided to pull the plug on our snack pack project.

Our Fearless Leader

Luckily, the demise of our snack packs coincided with some great news: Jes Rooks came on-board as the new President and CEO of Spring Into Action!

Jes has brought focus, passion, good vibrations, curiosity, and twenty years of experience as an all-star in environmental and re-entry related non-profits. With Jes at the helm, we have worked diligently to figure out what business to start, and we are happy to have made a decision just last week.

The Decision

Keeping with the local food theme, we will start a business that addresses the challenges restaurants, institutions, and schools face when they want to buy high quality and safe locally grown produce all year round that consistently arrives on time. We will do this by starting a distribution company that also sanitizes, chops, and packages vegetables ready to be eaten.

We are thrilled with this decision because we all love local food and can’t wait to help connect small and medium farms with the enormous market for food in New York City. The entire team has full to-do lists and we aim to be operating by January 2012.

Blog

This blog will expand on how we discovered this business model, and the adventures we go through as we get things started. You can expect more frequent posts from our whole team. Also, we will be tweeting @SpringActionNYC  and updating our facebook page so please follow/like us if you haven’t already.